These days people discover businesses in all kinds of ways. Some type into Google to look for a service they need. Others scroll through Instagram watch videos and look at products side by side. Being seen on each of these platforms helps a business connect, with customers. It’s not one place anymore. Being present where people are makes a big difference.
1. Google Search: Be There When Customers Need You
When consumers are searching for a certain good, service, or solution, Google assists them in finding companies.
A person looking for a “freelance digital marketer in Kerala,” for instance, might be seeking assistance with website creation, social media, or SEO.
In 2026, what’s new? To assist creators in monitoring the performance of their Instagram and other social media posts on Google Search, Google introduced Search Console capabilities. Additionally, Google included reports for visual searches, such as Google Lens. These modifications simplify the process of understanding how people find internet material.
Getting noticed on Google:
Leverage relevant keywords on your website.
Publish informational blogs on consumer questions.
Make sure your website works well on phones and tablets. A lot of people browse on their phones so if your site looks good and loads fast on screens you’re ahead.
Add clear service details and contact information.
Make use of informative alt text for your images
2. Instagram Search: Turn Attention into Interest
Instagram uses Reels, photos, suggestions and client testimonials to help people find businesses. This way potential clients can see Instagram work before potential clients decide to contact Instagram.
What’s new for 2026? Instagram’s “Your Algorithm” settings are now available, in the Feed, Reels and Explore. “Relevant content is important to reach audiences because users can change how often they want to see topics.
How to increase Instagram presence:
Add relevant keywords in your captions and bio.
Make useful reels and interesting posts.
Use eye‑catching Instagram images to showcase Instagram services.
Show Instagram samples of work. Instagram client testimonials.
Answer Instagram. Instagram comments.
Google vs Instagram: Which Is Better?
Google gives you a way to connect with people who are searching for solutions. Instagram helps you talk to customers, display your work and get more attention.
Combining both is the choice. Instagram is perfect for showing who you are and what you can do. Your website is where customers go to hire you.
What Does This Mean for Digital Marketers?
Digital marketers should not think of Google and Instagram as rivals..
Alternatively, they could collaborate.
Consider the following client journey:
Instagram → Brand Profile → Website → Google Search → Purchase
A user’s journey might start with a brand on Instagram.
They may use Google to look up the brand name later.
Subsequently, they go to the website, evaluate goods and services, read reviews, and ultimately buy something.
Because of this businesses need to be active, on online platforms.
How Businesses Can Optimize for Both
1. Use Relevant Keywords
Use keywords naturally in:
- Website content
- Blog posts
- Instagram captions
- Profile descriptions
- Reel titles
- Alt text where appropriate
2. Create Helpful Content
3. Make Your Instagram Profile Clear
4. Don’t Ignore Your Website
FINAL THOUGHTS
The next customer could see your work on Instagram. By searching on Google. A strong online presence helps people find and believe in your business.
